Aug 19th 2022

What's SEO? On Page vs Off Page

SEO. What is it?

A term you’ve likely heard, but what exactly is it? SEO stands for Search Engine Optimization. It’s the process of getting more, and better, traffic to your site through actions to improve search engine results.

‍

I’m guessing you would live to show up as the first entry on a Google search for your company, or even on the first page. But that type of impact doesn’t just happen on its own, it takes intentional effort. Search engines have algorithms that change regularly, based on what’s being searched, with what other terms, by whom, how frequently, and various other parameters. Using these criteria, the algorithms are able to understand the intent of your customers search terms to better provide a solution that the user wants.

‍

So how do you move up in the results pages? You work on your SEO, both on page and off page.

‍

What’s On Page SEO?

This type of search engine optimization is the type that initially comes to mind. It’s the work that’s done on your actual website. Tech Peer helps out clients improve their results by using on page things such as having keywords optimized for search intent, ensuring SSL certificates are present, creating an optimized design, having clear and digestible content, and using descriptive URLs. Whatever company you choose to build your website or application, be sure they’re building it with on-page SEO in mind.

‍

What about Off Page SEO?

Off Page SEO is just like the name implies… things you can do outside of your website, to bring awareness and traffic to your website and brand. Search engines take many things into account when pulling together search results. A lot of it is, how much do other people talk about your business. Some things that can influence these results include reviews of your business on other platforms such as TripAdvisor, Google Business, Yelp, etc. How active is your brand on social media? Knowing the answer to these questions can help you tailor your comprehensive marketing approach.

‍

Want to know what you can do today to start improving your SEO?

While there are many things you can do, we’ll share one tip right now. Start blogging! This provides valuable content to your users, increases your following, and gets people talking about your business. By providing useful information, your intended customers will also be more likely to share your information across their networks and on social media. This on page approach can then have off page impacts! Remember, speak about things that are important to your customer and speak regularly.

There are a lot of ways to enhance your website’s SEO. As a small business owner, you may not have the time, or desire, to add one more thing to your to do list. As you focus on revenue, hiring, production, providing your service, and more, you may want a little help in the tech department. If so, and you’re looking for an outside partner to help guide you through this journey, book some time to chat with us. Otherwise, we hope this article has given you a place to start.