Aug 19th 2022

What is Bespoke Web Development?

You want a website that is tailored to your business needs. But what does bespoke website design really mean?

What is a bespoke website?

Bespoke websites are those that have been designed from the ground up, and specifically have your customers and users in mind. Oftentimes, development involves customized templates, changing layouts, switching colors, and adding your logo. While this may provide a quick solution, at its heart, this is still a template. However, at the other end of the spectrum is a bespoke or custom website: tailor-made and crafted for your company from the ground up, with your specific business objectives, features and functions in mind.

Benefits of bespoke web design

With a bespoke website, developers take a more strategic approach. At TechPeer, we start off with a discovery session to better understand your business and what your customers need. This involves asking questions such as who is your target market, who are your competitors, what is your value proposition, and more. Based on this information, we are able to create a design for your site (and your brand, if desired), looking at any existing website analytics and competitive analysis. From this insight, we’re then able to come up with a detailed specification of the design and build and sketch wireframes of the proposed website. You can get more details about our process by checking out the deep dive into our curated process post. A bespoke site will result in the following:

Originality.

If you decide not to go bespoke, then there's nothing to stop you from ending up with almost exactly the same website as a competitor down the road. Blending in isn't a good strategy on the internet. If your website looks similar to everyone else's, you're going to struggle to get your audience to remember you.

Intentional user journey.

The user experience on your website will be a determining factor in how customers see your business, and whether you can get a good conversion rate. With bespoke web development, you can plan out your content, layout, and interface so that you can lead your customers in the way that you want, to the desired end result.

SEO Optimization.

Because the code is built from the ground up, every line of code serves a purpose and maximizes Search Engine Optimization. It’s also much quicker to load, more secure and easier to administer and maintain.

How much does a bespoke website cost?

A bespoke website is always going to cost you more than a template. And it should!

With a template, most of the design and development work is done already. But with bespoke websites, there's a lot more work to be done to customize and optimize your site, from user personals, user journeys and content. Because every element of your design will be aligned to your customers and needs, your site will be better able to improve your business prospects.

Conclusion

At TechPeer, we firmly believe that a bespoke website is one of the greatest assets to your business. Since your website is an extension of your business, having a bespoke build will be vital to drive inquiries and boost conversions.

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If you’re interested in hearing more about how we can build a bespoke site for you, reach out to us.